Country music stars, like many celebrities, often diversify their careers and incomes with side hustles that go beyond their musical talents. These ventures not only reflect their personal interests and skills but also help them to connect with their fan base in new ways. Here are 10 top country music stars known for their successful side hustles:
Dolly Parton
Dolly Parton is not just a country music icon but also a shrewd entrepreneur. Her most notable venture is Dollywood, a theme park in Tennessee that celebrates Southern culture and is one of the most popular tourist destinations in the U.S. She also oversees a production company responsible for films and shows, including the Netflix series “Heartstrings.” Her philanthropic efforts are equally impressive, with the Imagination Library program, which has donated millions of books to children across the world.
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Blake Shelton
Beyond his country music stardom and judging role on “The Voice,” Blake Shelton has ventured into the hospitality industry with Ole Red, a combination of restaurant, bar, and live music venue inspired by his hit song “Ol’ Red.” He also co-founded Smithworks Vodka, a brand that aligns with his down-to-earth, country image, further solidifying his presence in the entertainment and lifestyle sectors.
Miranda Lambert
Miranda Lambert extends her talents to the fashion world with Idyllwind, a lifestyle brand that embodies her edgy yet feminine style. The brand offers an array of products, from stylish boots and clothing to accessories, all of which reflect Miranda’s personal taste and appeal to her fan base who admire her fashion sense as much as her music.
Kenny Chesney
Known for his beach-themed songs, Kenny Chesney founded Blue Chair Bay Rum, a spirit brand that resonates with his laid-back, island-life music. The brand offers a variety of rum flavors and has become popular among his fans and rum enthusiasts, further strengthening his connection with the lifestyle his music portrays.
Tim McGraw and Faith Hill
This powerhouse couple in country music doesn’t stop at duets. They’ve both ventured into acting, with Tim McGraw appearing in films like “The Blind Side,” and Faith Hill starring in the TV series “1883.” Together, they have also launched several fragrances, adding a romantic flair to their brand that aligns with their public image as a couple.
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Garth Brooks
Garth Brooks, one of the best-selling country music artists of all time, founded GhostTunes, an online music store and streaming service. Although it was later merged into Amazon Music, this venture highlighted his forward-thinking approach to the evolving music industry and the digital world. Further cementing his legacy, Brooks has also established “Friends in Low Places” Honky Tonk, a venue that epitomizes the quintessential country music experience. Named after one of his most iconic songs, the honky tonk offers fans an immersive experience into the world of Garth Brooks, complete with live music and a vibrant atmosphere that echoes the spirit of his classic hits.
Zac Brown
Zac Brown of the Zac Brown Band combines his love for music with his passion for food. He has established various brands and a cookbook, allowing fans to experience his culinary expertise. This venture complements his southern roots and appeals to those who share his love for good food and music.
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Brad Paisley
Country music star Brad Paisley co-founded The Store, a unique non-profit venture. The Store operates as a free, referral-based grocery for individuals and families struggling with food insecurity. This initiative showcases Brad’s commitment to giving back to the community and addressing a crucial societal issue.
Toby Keith
Toby Keith, known for his patriotic anthems and catchy tunes, owns “I Love This Bar & Grill,” a chain of restaurants named after one of his hit songs. These establishments offer a down-home atmosphere, complete with Southern-style food and live country music, reflecting Toby’s persona and musical themes.
Carrie Underwood
Carrie Underwood, a celebrated country music artist and fitness enthusiast, launched CALIA by Carrie Underwood, a fitness apparel line with Dick’s Sporting Goods. This venture mirrored her commitment to a healthy lifestyle and provides stylish, functional clothing for women who want to stay fit and active, aligning perfectly with her public image as a fitness role model. Carrie exited the brand in 2021, but the brand still lives on at Dicks Sporting Goods.
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