Sydney Sweeney has shocked fans once again. After a rough 2025 full of controversies, including her questionable American Eagle jeans ad, the actress is back, but this time with her own line of clothing, specifically, lingerie.
That’s right, Sydney Sweeney faces criticism over her new lingerie brand, SYRN. The brand is supposed to be for empowering women and offering them “self-expression”, though it’s clearly made for the male gaze. Not only that, but Sweeney also promoted her brand by throwing bras on the Hollywood sign in Los Angeles.
The Eurphoria actress shared an Instagram video on January 26 featuring the footage of her tossing bras on the sign in the middle of the night. At the time of writing, the video is still available on SYRN’s Instagram.
Several fans have flocked to the post to criticize Sweeney, saying, “Everything happening in the US right now… and you do this… OK.” Another commentator wrote, “The least important thing you can do with your platform.”
Steve Nissen, president and CEO of the Hollywood Chamber of Commerce, which owns the intellectual property rights to the image of the Hollywood Sign, told PEOPLE that they “did not grant license or permission of any kind to the production involving Sydney Sweeney as reported by TMZ, nor did anyone seek a license or permission from the Chamber for that production.”
Not only is Sweeney facing backlash for vandalising property, but she’s also facing immense criticism over her brand in general, with many saying that the lingerie is not made for women, but for men.
In an interview with Cosmopolitan, she talked about her desire for people to “see her in her lingerie and understand this: ‘I want SYRN to stand for the power of choice.'”
“People will say, ‘Oh, she’s doing this for guys,’ or ‘Oh, she’s a guy’s girl.’ But I’m like, ‘What is more girl’s girl than owning your body and owning it for yourself?'”
Even though Sweeney promotes inclusion and empowerment, especially for those with bigger busts, many have pointed out that Sweeney is wearing ill-fitted bras in her modeling photos. Along with that, most of her other models wear smaller sizes, which combats her advocacy for larger sizes. That, along with the lack of size inclusion on her site, is just another
While everyone loves to see celebrities follow their passions outside of their main performances, many have felt let down and underwhelmed by Sydney Sweeney’s new products. Not only that, but Sweeney has lost quite a few followers since her dismissive behavior regarding politics.
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