Kris Jenner’s new role as a face of MAC Cosmetics sparked a burst of headlines on October 27, with multiple outlets describing rising tension with daughters Kim Kardashian and Kylie Jenner over the move. Reports framed the partnership as a flashpoint given the family’s competing beauty brands.
A family divided
RadarOnline broke the story and wrote Kim feels “betrayed” after her mother aligned with a direct competitor to SKKN BY KIM, while Kylie was also described as “feeling the sting.” The outlet characterized the reaction as a serious rift tied to business, not just tabloid noise.
Context matters here. MAC formally unveiled the 2025 Studio Fix push in September, rolling out the “I Only Wear MAC” and “I Wear MAC Studio Fix” campaign lines with a roster that included Kris, Doja Cat and others. Industry write-ups and MAC’s own pages confirmed Jenner’s appearance as part of the brand’s Studio Fix promotion.
When things went wrong
“It’s one thing for Kris to chase new deals, but to align with a brand that’s directly competing with two of her daughters? That’s a whole new level of cold,” one line circulated in coverage of the dispute. Indulgexpress and Geo News repeated the same insider language, crediting Radar’s initial reporting.
Meanwhile, the timing created more chatter. Radar tied the MAC rollout to a reported $150,000 facelift and quoted sources who claimed talk about her face “drooping” rattled Jenner. In the same RadarOnline report, one beauty insider called the whole scenario “just business.” Other outlets, by contrast, focused on how the campaign looked, not the surgery rumors. Page Six and Rolling Stone both spotlighted Kris fronting Studio Fix in mid-September. A different emphasis. Same fallout.
The fallout continues
Brand risk is real for SKKN and Kylie Cosmetics if fans see mom endorsing a rival while two daughters sell their own lines. That’s the core tension several write-ups underline, even if no sales data is in play yet. According to Indulgexpress, the issue is the optics of a head-to-head competitor landing the family matriarch as a face of the product.
Another layer sits in the campaign’s tone. MAC’s “I Only Wear MAC” positioning uses bold, sometimes cheeky imagery and a celeb stack that spans generations. The company’s press materials list the cast and push Studio Fix across shades, formats and in-store events, which helps explain why the brand wanted a high-profile Gen X anchor like Kris Jenner.
As stories spread, several outlets echoed the same quotes and framing rather than adding new sourcing. That includes GEO’s recap of Radar’s lines and Indulgexpress’ follow-on piece the next morning. The data shows a rapid aggregation cycle, not a flurry of independent confirmations.
Money, image, and timing
Rolling coverage of the campaign in September came before the family-feud angle surfaced, which suggests the personal fallout narrative arrived later. Cosmetics trade press wrote about the creative change at MAC, while mainstream entertainment sites highlighted Kris’ on-camera look. Different beats, different priorities.
From a fan’s seat, I find it unsettling when family business and public branding collide this hard. It didn’t feel like this when I was growing up with simpler celebrity news cycles. It might just be business but it lands differently when two daughters are still selling makeup to the same audience, and mom is suddenly the face of a rival.
Where this goes next will depend on whether anyone goes on the record. As of these reports, none of the principals have publicly addressed the alleged rift in a formal statement, and the MAC campaign continues to run across brand channels.