
Amazon’s Prime Day arrives right when we need it most. The temperature is climbing, the sunscreen is running low and the kids need more to do.
It’s the perfect time to stock up on everything that keeps your family cool, active and entertained. From outdoor gear to breezy wardrobe upgrades, here are the summer must-haves to check out during Prime Day.
Sunscreen and Skin Care

You can never have too much sunscreen in July. Whether you need SPF 50 for the whole family or something lightweight for your face, Prime Day often features steep discounts on top-rated sun care.
Look for multipacks of trusted brands like Neutrogena, Banana Boat, and Coppertone. This is also a great time to grab after-sun products like aloe gel or hydrating facial mists.
Summer Clothing and Footwear

Whether you’re chasing kids at the park or packing for a beach trip, summer wardrobes need to keep up. Prime Day usually includes markdowns on lightweight clothing, sandals and swimwear.
Amazon’s in-house Essentials line tends to offer big deals, especially on breathable basics like tank tops, bike shorts and cover-ups. You might also spot discounts on popular name brands like Levi’s and Adidas.
Check the Lightning Deals section early in the day they tend to go fast, especially on shoes and swimsuits.
Cooling Devices for Hot Days

Prime Day might be the perfect excuse to upgrade your cooling and airflow situation. Look for deals on tower fans, portable air conditioners and mini desk fans.
One popular option in early deals was a wearable neck fan. Brands like Honeywell and Dyson are worth watching for premium cooling appliances.
Also worth checking: cooling towels, insulated water bottles, and even outdoor misters.
Outdoor and Beach Gear

Nothing says summer like a day at the beach or lounging in the backyard. Prime Day tends to offer some of the best mid-season prices on gear like umbrellas, beach chairs and pop-up tents.
Look for deals on items like the Coleman Utopia Breeze chair, which is frequently discounted, and Tommy Bahama beach umbrellas. Families might also want to scoop up sand toys, waterproof bags or coolers for summer outings. Prevent the emergency trip to the overpriced beach store.
Backyard Entertaining Must-Haves

If your summer plans include grilling, patio dinners or backyard movie nights, Prime Day is full of outdoor entertaining finds. Grills, tools and accessories like meat thermometers or grill mats are often included in limited-time deals.
You’ll also find markdowns on patio string lights, lawn games, and Bluetooth speakers from brands like JBL and Anker.
Snag a portable projector for an outdoor movie nights while the weather’s warm. Check for picnic blankets, citronella candles or anything else to make your backyard hangouts a little more special.
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Pool and Water Fun

If your kids live in the sprinkler all summer, it’s worth looking for deals on inflatable pools, water toys and floats. Prime Day often includes discounts on popular summer sets like Bunch O Balloons, as well as goggles, diving toys, and other pool accessories.
Even if you don’t have a pool, items like splash mats or water blasters can go a long way to keeping kids cool and busy.
Travel Gear and Luggage

Summer trips usually come with some degree of chaos but a few well-timed Prime Day purchases can make life easier. Look for rolling luggage sets, packing cubes or new travel backpacks.
Brands like Samsonite and Travelpro tend to offer sales during Prime Day and you’ll often find good deals on carry-on bags and accessories like neck pillows or RFID wallets.
If you’re road-tripping, check for car organization tools, trunk storage bins or portable fans for the back seat.
The best part of summer is being able to say yes to spontaneous day trips, late nights in the yard or last-minute beach runs. The right gear can make all those yeses a little easier.
Happy Summer and Happy Prime Day!
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