The 5 Top TikTok Earners And Why It Is Relevant To Parents

By Duane Beckett

A big fear for parents who aren’t tech-savvy or up-with-trends is that their child is wasting time on social media apps. It is undeniable, social media can be a big distraction:

On the flip side, social media has also introduced new career possibilities.

For example, if your child says they want to be a TikTok influencer when they’re older, don’t immediately scream in panic. TikTok influencers can be positive role models, educational, and to be successful, your child will likely need to show real business acumen.

For those curious about influencers:

  • What is an influencer? An influencer is someone who through their social media posts, showcases information or products in an attempt to get their followers to be interested.
  • Best way to think of an influencer? Think of an influencer like a salesperson, with social media posts acting like TV commercials or infomercials.

This doesn’t mean parents shouldn’t be cautious over social media or associated influencer-related careers. There are bad influences who make big money for being surrounded by controversy:

However, if your child is passionate about it, you should know that influences can make a real income from it. And some, who become massively popular can make millions. Check out the TikTok Rich List Top 5 below, courtesy of Forbes:

Addison Rae Easterling – $5 Million

@addisonre

♬ stream walls by louis tomlinson – skylar !

Addison Rae Easterling’s revenue is generated through sponsored content posts, from Reebok to Daniel Wellington. In Los Angeles, Rae Easterling helped established Hype House, a content creator collective, where like-minded influencers work together to build their brands. In 2020 Rae Easterling is working on a makeup joint venture with startup Madeby and has become the global spokesperson for teen clothing company American Eagle. Image credit: Addison Rae Easterling on Instagram.

Charli D’Amelio – $4 Million

@charlidamelio

dc @karaleighcannella

♬ Grape JELLY – KyleYouMadeThat

Charli D’Amelio posted for the first time on TikTok June 2019. And quickly rose to fame (and fortune). D’Amelio went to Paris Fashion Week for Prada, has sponsorship deals with EOS cosmetics, and even appeared in a Super Bowl commercial for Sabra hummus. D’Amelio is another product of Hype House, and despite only turning 16 in May, she is the face of Hollister and has her own Charli-fashion line.

Dixie D’Amelio – $2.9 Million

@dixiedamelio

IM SO BAD AT TALKING BUT LETS GOOO ##pickedbydixie month number 2

♬ Roommates – Dixie D’Amelio

That’s right, the second D’Amelio on this list is the older sister, Dixie D’Amelio. Dixie and sister Charli appear in numerous TikTok videos together. They both recently signed deals with clothing company Hollister and cosmetics company Morphe. Dixie is taking her brand in a different direction to Charli by releasing a single called “Be Happy”. Dixie has 32-million followers and her song has been watched 58-million times to become YouTube’s number one trending video back in June. This is the power of social media influencers.

Loren Gray – $2.6 Million

@lorengray

can’t believe it’s been 5 years since i started

♬ It’s Not The Same Anymore – Rex Orange County

Loren Gray has released eight singles since 2018 with Virgin Records and has sponsorship deals with Sketchers, Hyundai, and Burger King. Gray is currently working with Revlon, creating content for their products. Up until 2020, Gray had TikTok’s biggest fanbase, and all of this is despite having brand managers botch her earlier online presence. Image credit: Loren Gray on Instagram.

Josh Richards – $1.5 Million

@joshrichards

Sad times working out all alone

♬ original sound – 𖤐

Despite looking like a boy band member, Josh Richards is very business savvy. In one of his many TikTok videos, he said “it’s about creating companies or getting equity in companies.” Or from our perspective, getting shares in those stocks. Richards has had sponsorship deals with Reebok, HouseParty, a music deal with Warner, and even started several companies. Including a talent management company called TalentX, an energy drink brand called Ani Energy and he even sits on the creative suite of Thriller – a possible future TikTok rival.