A big fear for parents who aren’t tech-savvy or up-with-trends is that their child is wasting time on social media apps. It is undeniable, social media can be a big distraction:
On the flip side, social media has also introduced new career possibilities.
For example, if your child says they want to be a TikTok influencer when they’re older, don’t immediately scream in panic. TikTok influencers can be positive role models, educational, and to be successful, your child will likely need to show real business acumen:
And for those worried about their child’s earnings, in 2021, top TikTok earners made $55.5-million, a 200% increase over 2020!
For those curious about influencers:
- What is an influencer? An influencer is someone who through their social media posts, showcases information or products in an attempt to get their followers to be interested.
- Best way to think of an influencer? Think of an influencer like a salesperson, with social media posts acting like TV commercials or infomercials.
This doesn’t mean parents shouldn’t be cautious about social media or associated influencer-related careers. There are bad influences who make big money from being surrounded by controversy.
These are the top TikTok earners, based on net worth:
1. Charli D’Amelio, Net Worth $17.5 Million
Charli D’Amelio posted for the first time on TikTok in June 2019. And quickly rose to fame (and fortune). D’Amelio went to Paris Fashion Week for Prada, has sponsorship deals with EOS cosmetics, and even appeared in a Super Bowl commercial for Sabra hummus. D’Amelio is a product of Hype House, a collective of TikTok personalities, and despite only being 17, she has 133-million followers and is the face of Hollister, and has her own Charli fashion line.
2. Dixie D’Amelio, Net Worth $10 Million
That’s right, the second D’Amelio on this list is the older sister, Dixie D’Amelio. Dixie and sister Charli appear in numerous TikTok videos together. They both signed deals with clothing company Hollister and cosmetics company Morphe. Dixie has taken her brand in a different direction than Charli by going down the music route, including the release of a single called “Be Happy”. Dixie has 57-million followers and her song has been watched 111-million times and was YouTube’s number one trending video. This is the power of social media influencers.
3. Addison Rae, Net Worth $8.5 Million
Addison Rae Easterling’s revenue is generated through sponsored content posts, from Reebok to Daniel Wellington. In Los Angeles, Addison Rae helped establish Hype House, a content creator collective, where like-minded influencers work together to build their brands. In 2020 Addison Rae worked on a makeup joint venture with startup Madeby and has become the global spokesperson for teen clothing company American Eagle. Addison Rae currently has 86-million followers.
4. Bella Poarch, Net Worth $5 Million
Filipina-American TikTok star Bella Poarch broke records when she lip-synced “Soph Aspin Send” by British rapped Millie B. The video earned more than 50-million likes on TikTok and became one of the platform’s most-liked videos. This new found fame led to Bella Poarch signing a record deal with a major label, where she released a debut single in May 2021. Watch the video here (warning, this video may be unsuitable for work). Bella Poarch currently has 87-million followers on TikTok.
5. Josh Richards, Net Worth $5 Million
Despite looking like a boy band member, Josh Richards is very business savvy. In one of his many TikTok videos, he said “it’s about creating companies or getting equity in companies.” Or from our perspective, getting shares in those stocks. Richards has had sponsorship deals with Reebok, HouseParty, a music deal with Warner, and even started several companies. Including a talent management company called TalentX, an energy drink brand called Ani Energy and he even sits on the creative suite of Thriller – a possible future TikTok rival. Josh Richards currently has 26-million followers on TikTok.