Beauty is more accessible than ever. In the age of social media, it only takes a few clicks to get makeup inspiration from the industry’s most talented and respected professionals. Instagram makeup artists are taking full advantage of the platform by sharing the work they’ve done on celebrity clients as well as connecting with their followers through tutorials and product recommendations.
Because they’re able to let their personality shine through, with playful Reels, behind-the-scenes Stories, and step-by-step tutorials, some Instagram makeup artists have even become full-blown influencers themselves, garnering massive social media followings and embarking on brand collaborations — or, in some cases, starting their own beauty brands.
So, if you’re looking for some beauty inspiration or are on the hunt for some new products, look no further than your feed for professional advice. Here are some Instagram makeup artists that you won’t regret following.
The Best Instagram Makeup Artists
A Sephora Beauty Director, Myiesha Sewell shares her colorful makeup looks as well as her top picks at Sephora. Sewell has also been open about her struggle with eczema and the products that have helped her skin over the years.
Tutorials, swatches, BTS — you name it, you’ll find it on Gisel Calvillo’s page. As a Studio Artist for MAC Cosmetics, she has years of beauty expertise to share.
You might recognize Sara Wren from the Milk Makeup Instagram page, as the brand’s Global Studio Artist is frequently on the platform sharing her tips and tricks. If you love glowy skin and playful makeup, you’ll love Sara’s IG.
A longtime editorial and runway makeup artist, Pat McGrath is perhaps the most influential makeup artist of our time, and she also has her own line of cosmetics, Pat McGrath Labs. The collection (and her Instagram) feature richly pigmented shades, stunning shimmers, and plenty of makeup inspo.
With celebrity clientele like Jennifer Lopez and Kendall Jenner, there’s no shortage of glam on Mary Phillips’ IG. She also frequently shares her favorite products as well as application techniques.
Nikki is not only the Global Creative Director of Artistry at KVD Beauty, but she’s also a talented makeup artist as well as a beauty columnist for Glamour UK. Head to her feed for endless inspiration including her signature look: dramatic winged eyeliner.
This paint-splatter look is just a sampling of what you’ll find on Allan Avendaño’s page. His stunning looks have been worn by celebs like Vanessa Hudgens, Kerry Washington, and Joey King, and his vibrant personality will put a smile on your face.
Chiao’s abstract looks might be a bit much for your everyday beauty routine, but they’ll definitely liven up your feed and inspire you to create.
Having done makeup for celebs like Reese Witherspoon and Julianne Moore, Westman knows a thing or two about classic, elegant makeup.
Though he’s worked with an array of celebrity clients, Sir John most famously boats Beyonce as a client. That alone is worth a follow, don’t you think?
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